Hi! I'm Martina
Senior Product Designer
I design B2B SaaS, mobile and AI products end to end, from user research to shipped UI and design systems. Most recently, guest-facing products for a hospitality platform serving 3,500+ hotels.
Open to new roles and freelance projects · Remote
Latest projects
Primeros Alimentos
A baby-led weaning app I designed and built, now being tested with real families on iOS and Android.
Augmented Culture
A research tool I designed to spot emerging tech trends in culture, turning scattered signals into trends you can explore.
Direct Booking Manager
Modernising the booking engine hotels embed on their own websites, the entry point to the whole guest ecosystem.
GuestStay Portal
A self-service web portal where hotel guests pre-check-in, add extras, manage bookings and get their invoices.
GuestStay Kiosk
Redesigning a self check-in kiosk into a white-label product that cut lobby waits and opened a new revenue line.
BeInCrypto rebrand
Leading the full rebrand and redesign of a crypto news platform in 12 languages, and building the design team behind it.
How I can help
From a single feature to a whole product
01
Product design
New features or whole products, from discovery and flows to high-fidelity UI and handoff to engineering.
02
UX audits and redesigns
Finding where users drop off and why, then fixing it. Research, testing and clear priorities.
03
Design systems
Scalable, white-label systems that keep products consistent across brands, devices and teams.
About me
I've spent 10 years designing digital products across hospitality SaaS, AI tools, crypto and automotive.
I'm used to being the only designer on a product team, working closely with PMs and engineers, and I've also built and led design teams from scratch. I like messy problems, clear flows and products that hold up in real life, whether that's a hotel lobby at check-in time or a phone on a train. Based in Barcelona, working remotely in English and Spanish.
What I do: end-to-end product design, user research and usability testing, UX/UI for web and mobile, design systems, accessibility, data-informed iteration and design leadership.
- GuestlineSenior Product Designer
- SpokeSenior Product Designer
- BeInCryptoDesign Lead
- SoleraProduct Designer
- The Retail Performance Co.Design Consultant, BMW Group
Let's work together
Open to full-time roles and freelance projects, remote or in Barcelona. Tell me what you're working on.