Morgana Sanderson, a spanish jewellery brand, asked me to prepare an Instagram Filter for their Saint Valentine’s campaign to celebrate the anniversary of their first collection, Three of Swords.

Objective

To adapt their card design into an Instagram filter with 18 funny and spicy Valentine’s day random predictions.

Elements

Question

Random answers

Branded face paint details

Launch

To celebrate the anniversary of their first collection, they wanted to make a give away of it and the requirements to entry were to use their new AR filter and upload a story using it.

The filter was first announced on their newsletter:

And on their Instagram stories. After some minutes we started getting the participant’s response to using the filter: