In a speculative context, we made a satire about the obsession about sharing our life in social media and the constant need for approval, hidden in egocentric profiles about dreamt lifestyles.

What if Mars’ tourist’s main interest was to be rich and popular online?

This critic has explained through one of the major achievements of the human being: an interplanetary specie, able to travel to Mars, and to create massive tourism whenever they go.

That’s why Phobos is created, a travel agency to Mars with the aim to amass its tourism expanding it to the medium class with a promise: to recover the investment of this trip, if they were the first of each competition.

The participants of this tour would have to share as many as pictures and videos as they can to their timelines, to be able to generate a huge audience, so those followers would help the contestants to gain points with their likes, loves, and live video visits.

To retrieve their investment, they should win almost 240.000 points, equivalent to the price of the trip in dollars. Once earning the minimum, all the points that are gained would be added to the amount of money that just the first will keep.

The feedback intensifies the fame of the most popular on Phobos. Only the first three are visible on the website, where viewers can follow their trip and help them to gain points with likes and watching live videos.
If the contestants are not in the podium, their online visibility would be zero, so they’ll have to fight to regain their position.

Being this context speculation about the future dehumanized caused by the growing obsession with the use of technology, we believe that if it’s possible going to Mars, it is possible that Mars could become a top-trend destination, seen as an opportunity to grow fast in social networks.

Why and how, sketching the story

When you get the freedom to do anything for your final degree project you feel that you are lucky, but also uncertain about having to decide about a topic. We had a full subject only about thinking about a theme for our project, so we could find something we are really passionate about.

Somehow my mind map went to topics related to tourism and make the earth habitable again as climate change is a thing (even certain politics keep avoiding reality)

At some random point of the process, I realized that if we can’t fix our Earth, we might find a solution out of it. Then I got immersed in Elon Musk’s theories and projects, and I just got captivated.

Martina, my name, means “daughter of Mars”, and somehow I felt the hype of space exploration and colonization of the red planet (which has always fascinated me) and I decided to dedicate my final degree project to it asking myself: Will Mars’ tourism be mainstream?

Then I started sketching the whole story so it could become a movie to give support to what I really wanted to design, an interface that would be visualised into a headset.

Unfortunately, I wasn’t able to design this project for VR, but it was still a good experience and a lot of practice.

Coding an interactive logo

Inspired in the MIT Media Lab identity by Pentagram, I wanted a unique logotype, one that would never be the same. That’s why I designed and coded Phobos’s logo using Processing, a JavaScript library that allows you to do art with code.

Here’s a screen record of the logo, which changes while I interact with the keyboard:

This would be a static version of it:

And some more screenshots of the possibilities of this logotype:

Designing and coding the website to make it feel real, because why not

If the project wasn’t complex enough, I also wanted to design and code the website. Why? Probably because at BAU they teached us to present our projects as we where “in real life”.

Fun fact, the website was down 10 min before my presentation of the project because my custom fonts disappeared and everything was in Times News Roman. I will always remember the always panic moment 😉

This is the full landing designed in Adobe XD back in 2017.

And here some screenshots of the published website which is no longer online.

Idea/Art Direction/Programming: Martina Solés Caldés
Scenario Preparation: Xisco Ferrer
Digital Animations: Daniel Ciero
Motion Graphics: Sergi Pulitz
Sound Design: Guille Iranzo

Thanks to Anna Carreras, who helped me with the programming of the interactive logo and motivated me to be more than a graphic designer.

Special thanks to Toni Pareja, who always supports me in all my projects and crazy ideas.